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“She Is A Marketing Gimmick”

“She Is A Marketing Gimmick”

The idea of “Black excellence” is nothing but a sham for Ntsiki Mazwai who targets Bonang Matheba as her usual culprit. Ntsiki has taken another jab at Bonang Matheba saying she is not an ideal candidate for black excellence – reducing her to a mere “marketing gimmick.”

For years now, Ntsiki has been taking shots at Bonang Matheba, who has decided to ignore every jab. Queen B is currently living it up in the big apple and is raking in some coins from her various businesses including House Of BNG and her other ambassadorial gigs with Woolworths etc.

For Ntsiki, she feels Bonang is only used as a front for the big brands owned by whites and that she is not the ideal face for Black Excellence.

“Believing Bonang owned the wine (House Of BNG) was like believing she owned Revlon….She is just the marketing gimmick to sell these products. Not the owner,” she said.

Ntsiki’s statements might be backed by many but some are saying it does not matter whether Bonang is the true owner of the wine, but they love the fact that she is making boss moves with the products.

She even commended herself for being a true entrepreneur as a black woman because she claims to own her own businesses as well as royalties to her music.

“Entrepreneurship is what I’m doing with my beadwork…. Where I own the whole value chain for my product and make ALL the decisions. Pricing, marketing, design, pay workers. Everything. It is not this cut and paste your name onto other people’s products,” she said taking aim at others like Cassper Nyovest.

Cassper is also accused of not completely owning his Drip sneaker designs, with people saying they are a replica of other similar shoes. Prince Kaybee, in a not-so-polite way, came to Cassper’s defense and said it is costly to crate a completely new shoe from scratch.

“Just want to defend Sasko Sam here for once, starting and designing your own shoe from scratch is Expensive, he doesn’t have the money to do that so best bet is get a Chinese existing design, put a tree and sell to Dome Fill Ups, commercial business principal,” he said.

A few months back, Ntsiki also said this about Bonang, “There is black success it’s just usually not the one hyped- the one hyped is making money for whites and put on a pedestal,” she tweeted.

“That product belongs to some white dude. It had always been on the shelves and it was doing badly. Bonang is a Woolworths ambassador. And the whites rebranded. Sobona phambili,” she added.

Reacting to Ntsiki’s shade, are tweeps who find it confusing why she always disses Bonang.

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