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Vodacom has won the most recent battle against its adversary MTN in the progressing war between the two administrators with reference to who can claim to have the best system in South Africa.
In June 2018, the Advertising Standards Authority of South Africa (ASA) decided that Vodacom’s claim it was “SA’s best system for a long time in succession” was misdirecting, and should be withdrawn.
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This came after MTN held up a protest with the ASA against Vodacom’s promotion in which it guaranteed to have South Africa’s best system – refering to SA Consumer Satisfaction Index (SAcsi) information.
MTN contended that Vodacom beforehand depended on organize speed test information to back its cases, however when information from Ookla and MyBroadband never again substantiated its notices, it changed to SAcsi’s measures.
Vodacom reacted, saying it evacuated “for a long time in succession” from its underlying “SA’s best system for a long time consecutively” assert.
Vodacom contended that MTN’s break protest is against its utilization of the expression “SA’s Best Network”, which was not considered in its underlying dissension.
The ASA governed on its utilization of the expression “SA’s best system for a long time in succession”, and that MTN can’t anticipate that the ASA will now control on its “Best Claim” in a rupture dissension, said Vodacom.
Vodacom added that its claim to have “SA’s Best Network” is made in a “non-arrange execution setting”.
Vodacom additionally submitted information from Ookla which demonstrated that it had the speediest 4G organize in South Africa, and ATIO
It included that Vodacom has expelled “for a long time in succession” and is currently working out “SA Customer Satisfaction Index” as connected to utilizing the acronym SAcsi.