Inside Soviet’s New Scent Glitzy Launch

Soviet has made yet another boss move, by expanding its business footprint with a new addition to the ever-growing empire.

This follows after the brand recently hosted an official glitzy launch, of its new scent Soviet Eau De Parfum, for both males and females and it has left many in awe!

Soviet is known for always pulling out all the stops when it comes to its products such as a collection of fashion-forward clothing, sneakers, and accessories.

The highly anticipated launch took place at Wonderpark Shopping Centre in Pretoria and The Mall of The South in Johannesburg and it saw many coming out in their numbers to witness the big reveal. The elegant and uplifting fragrances, will get you summer ready and they ultimately blend floral which makes your ooze self-confidence and step outside in style by smelling fresh and divine.

The bottle which comprises two scents for females and two for males has already hit the shelves and it is already selling like hotcakes.



The iconic brand has launched the Rose fragrance for females. This sophisticated ladies fragrance is perfect for day or night use and it has also unveiled ’Lamour’s scent, which comes in a pink packaging that aesthetically complements the scent of love.

For males, they have launched the Wanted fragrance, which is a seductive, exciting, and fresh muscular scent for the gents and has a woody fragrance, and the Noir fragrance, which is a combined top note of pink pepper, mint, lemon, pineapple leaf, cardamom, kumquat, and mandarin orange

ZAlebs in partnership with Soviet announced a few weeks ago that, we will be giveaway 2 prestigious fragrances from the brand’s newest addition. To win, our valued readers had to follow easy instructions and now, a couple of days later the competition is done and dusted and we have our winners.

First of all, we’d like to take this opportunity to thank our valued readers who entered the competition. Your heartfelt submissions didn’t make it any easier for us to choose our winners, Unfortunately, there can only be one winner.

Out of the many readers who took part in this courageous and physically demanding competition, Mxolisi Moyana from Kwa-Xuma and Lethabo Nnawe from Mamelodi West, Pretoria, came up as the victorious ones.

Mxolisi said “I am very excited to have won and I have not won anything in my life. Lethabo also expressed her excitement and said she is ready to uplift herself with this amazing scent, “To be quite honest I was just trying my luck, I never thought that I would win. I’m super excited. I will know how it feels like to own a Soviet Fragrance and not only will I smell good I’ll also feel more confident and relaxed.”

Thanks once again to our entrants and a big congratulations to our winners.